Levi Strauss & Co – also known as Levi’s – is a true classic. It invented denim jeans in 1873. They looked a bit different back then, but we owe our modern jeans to the founders of this firm. These days you can find jeans in all shapes and styles, to suit the needs of today’s customers.
Levi’s are renowned as the global leader in denim jeans manufacture. The label's long history began with the German-American industrialist Levi Strauss, who founded his company in 1853. The first Levi’s jeans were work trousers that went down in history in 1873 as Levi’s 501. The idea behind this prototype for today’s denim jeans came from Jacob Davis, a tailor who patented his invention with his business partner Levi Strauss. In the 1920s, the first modern jeans appeared, and this changed our view of trousers for ever after.
What is so special about Levi’s jeans?
Levi’s jeans were the first on the market, and they are still sensitive to the latest trends. Their collections are fashionable and timeless at the same time, masterfully combining well-tried traditions with progressive fashion. Levi Strauss & Co always seem to know what the customer wants, developing continuously and taking on board many new colours and forms. These days, the label’s collections feature the individual styles of their male and female customers. The company retains a pioneer spirit, and fulfils a universal need for more freedom and individuality. It’s a huge fashion brand for modern lifestyles, expressed through diversity and originality. Modern Levi’s Jeans are comfortable, high-quality and durable, all at the same time. The straight lines of the designs make them suitable for everyday wear. All jeans are made of cotton, and manufactured sustainably.
Which Levi’s jeans go with which body shape?
Levi’s Jeans are made in a variety of fits. They mould themselves to the body and create a natural and flattering silhouette. There is a style for everyone, whether tall, short, thin or curvy. This variety is expressed in Skinny Jeans, Shaping Jeans or even Skinny Plus Shaping Jeans.
Levi’s Jeans for larger sizes: the 300 Plus Shaping Series
The 300 Plus Shaping Series was specially developed for plus sizes. The range emphasises a narrow waist, and is available in sizes 42-50. These jeans flatten the stomach, and make the legs look longer, and there are various styles and washes
Levi’s 311 are mid-waisted Skinny Jeans in stretch denim – a perfect fit for smaller and taller women alike. These jeans are super comfortable to wear.
Levi’s 314 are shapely Straight-Cut Jeans with a high waist to flatter women of different sizes. They have a washed-out look which is great for everyday wear.
The 315 is a Bootcut version, with mid-level elasticated waist to flatter natural curves. It also has a button and zip fastening and belt loops.